Things are and must stay simple. Lets not over complicate things.
Your website needs to be attractive, functional, well maintained and speak to the customer base you are referring to.
Here are six phases that need to be followed for a website to be successful.
PHASE 1 - INFORMATION GATHERING
The first step in designing a successful web site is to gather information.
Many things need to be taken into consideration when the look and feel of your site is created.
This first step is actually the most important one, as it involves a solid understanding of the company it is created for.
It involves a good understanding of you – what your business goals and dreams are, and how the web can be utilized to help you achieve those goals.
It is important that your web designer start off by asking a lot of questions to help them understand your business and your needs in a web site.
Things to consider: Purpose - Goals - Target audience - Content -