Lets define it!
Social network advertising is a term that is used to describe a form of Online advertising that focuses on social networking sites. One of the major benefits of advertising on a social networking site (facebook, myspace, friendster, bebo, orkut...and many others) is that advertisers can take advantage of the users demographic information and target their ads appropriately.
Why is it a good idea to advertise in the social media?
Irrespective of who your client is, what his age is, gender, interests, product / services orientation, there is a 75% chance to be using facebook, therefore there is a high possibility he will be viewing and clicking on your adverts & landing on your website, if you engage us to post your placement in facebook ads.
Facebook has the best return on investment in its online advertisements compared to other social media schemes.
Is it worth the effort?
In one study conducted by Kantar Worldpanel, they have tracked both attitudinal and sales impact for a Kit Kat campaign (SABR - Nestle Kit Kat.pdf). Positive returns were observed across all media channels, with Facebook having the highest ROI score (most efficient) whilst TV delivered the greatest overall effect (most volume). While TV drives the highest proportion of sales, analysis suggests that increasing investment in TV would never replicate the impact delivered through additional channels like online and Facebook.
The overall conclusion from looking at the data is that Facebook holds a lot of potential for advertisers provided they look beyond immediate behaviour. But that does not mean that advertisers can simply buy ad space and expect massive returns. If we lapse into our usual search for incremental effects from advertising, we risk acting like “media dinosaurs.”
What can we do?
Our company can create an eye catching facebook advert and manage it for as long as it is needed. We prepare the advert using striking keywords that induce the user to click on the advert, transferred to your website and buy your products / services.
We treat each client on a different basis and we make our facebook campaigns based on the profile of the business, the clients it needs to attract and the products it sells or services it provides.
We provide all our clients a perfect combination of quality and affordability through a package without hidden costs. Our client knows from the beginning what he is getting and when, how much he is paying and when.